{"id":1180,"date":"2022-10-21T15:59:34","date_gmt":"2022-10-21T15:59:34","guid":{"rendered":"https:\/\/polocomm.com\/?page_id=1180"},"modified":"2023-05-19T14:50:48","modified_gmt":"2023-05-19T14:50:48","slug":"pr-management","status":"publish","type":"page","link":"https:\/\/polocomm.com\/sr\/pr-management\/","title":{"rendered":"PR"},"content":{"rendered":"
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Mi kreiramo budu\u0107nost\nvodec\u0301ih brendova<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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PR & Communications Services<\/h3>

Poma\u017eemo Vam da ostvarite poslovne ciljeve i pove\u017eete se sa medijima uz kori\u0161\u0107enje kreativnih re\u0161enja osmi\u0161ljenih po meri Va\u0161eg brenda. <\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Upravljanje odnosima sa javno\u0161\u0107u<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\"moon,<\/figure>
Eksterni PR<\/h5><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Gradimo imid\u017e Va\u0161eg brenda kroz ciljanu i efektivnu komunikaciju sa medijima i postoje\u0107im i potencijalnim klijentima.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\"moon,<\/figure>
Interni PR<\/h5><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Kreiramo kampanje koje motivi\u0161u i inspiri\u0161u Va\u0161 tim, kako bismo Va\u0161e zaposlene preobrazili u zadovoljne brend ambasadore.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\"moon,<\/figure>
Krizni PR<\/h5><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Predvi\u0111amo, uo\u010davamo i strate\u0161ki re\u0161avamo krizne situacije, kako bismo o\u010duvali zaslu\u017eeni ugled Va\u0161eg brenda na tr\u017ei\u0161tu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Neke od PR usluga koje nudimo ustanovljenim brendovima, kao i brendovima i biznisima koji se tek razvijaju:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\u25cf Postavka komunikacijske strategije\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\u25cf Medijsko izve\u0161tavanje: izrada autorskih tekstova na razli\u010ditim jezicima \t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\u25cf Priprema govornika za intervjue i prezentacije \t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\u25cf Pisanje govora za javne nastupe\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\u25cf Izrada sadr\u017eaja za potrebe interne komunikacije u kompaniji\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\u25cf Dizajniranje i \u0161tampa pamfleta, bro\u0161ura i biltena\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Po \u010demu se PR razlikuje od marketinga?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Cilj marketinga je unapre\u0111ivanje prodaje, dok su odnosi sa javno\u0161\u0107u primarno fokusirani na izgradnju povoljne reputacije.<\/p>


Iako obe metode doprinose boljem pozicioniranju brenda i formiranju imid\u017ea kompanije, PR je u tome znatno suptilniji. Tako\u0111e, razvijanje odnosa sa javno\u0161\u0107u i predstavnicima medija donosi merljive benefite i na finansijskom i na reputacijskom planu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Za\u0161to je PR va\u017ean za Va\u0161e poslovanje?<\/h2><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Bez jasnog komuniciranja ponude i vrednosti brenda, Va\u0161e poslovanje \u0107e stagnirati. Bez kriznog PR plana, izlo\u017eeni ste riziku koji mo\u017ee da ugrozi sve ulo\u017eene napore.<\/p>

Interno, lo\u0161a komunikacija u timu mo\u017ee negativno uticati na produktivnost i rezultate, odbijaju\u0107i kvalitetan kadar koji \u017eelite da privu\u010dete.<\/p>

Odnosi sa javno\u0161\u0107u vi\u0161e nisu ne\u0161to o \u010demu treba da brinu samo velike kompanije. Kvalitetan PR danas je jednako va\u017ean i za uspeh malih i srednjih kompanija i pojedinaca, jer:<\/p>

\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Podi\u017ee svest o Va\u0161em brendu<\/p>\n <\/div>\n \n

\"\"<\/figure> \n <\/div>\n <\/a>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Gradi Va\u0161 kredibilitet na tr\u017ei\u0161tu<\/p>\n <\/div>\n \n

\"\"<\/figure> \n <\/div>\n <\/a>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Poma\u017ee u privla\u010denju investitora i novih projekata<\/p>\n <\/div>\n \n

\"\"<\/figure> \n <\/div>\n <\/a>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Olak\u0161ava zadr\u017eavanje kvalitetnog kadra i nova zapo\u0161ljavanja<\/p>\n <\/div>\n \n

\"\"<\/figure> \n <\/div>\n <\/a>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Oslonite se na PR specijaliste sa \ndokazanim medijskim iskustvom<\/h2><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\n\t\t\t\t\tPitajte nas\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

We future-proof leading brands PR & Communications Services Benefit from our vast network of media contacts and achieve success by telling the best story of your product\/service. Our stories create brands. Public relations and media consulting External PR We build your brand\u2019s reputation through effective media exposure, educating and inspiring your existing and potential clients. […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-1180","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/polocomm.com\/sr\/wp-json\/wp\/v2\/pages\/1180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/polocomm.com\/sr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/polocomm.com\/sr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/polocomm.com\/sr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/polocomm.com\/sr\/wp-json\/wp\/v2\/comments?post=1180"}],"version-history":[{"count":90,"href":"https:\/\/polocomm.com\/sr\/wp-json\/wp\/v2\/pages\/1180\/revisions"}],"predecessor-version":[{"id":3167,"href":"https:\/\/polocomm.com\/sr\/wp-json\/wp\/v2\/pages\/1180\/revisions\/3167"}],"wp:attachment":[{"href":"https:\/\/polocomm.com\/sr\/wp-json\/wp\/v2\/media?parent=1180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}