{"id":865,"date":"2022-10-02T09:21:05","date_gmt":"2022-10-02T09:21:05","guid":{"rendered":"https:\/\/polocomm.com\/?page_id=865"},"modified":"2023-03-31T11:21:18","modified_gmt":"2023-03-31T11:21:18","slug":"corpo-branding","status":"publish","type":"page","link":"https:\/\/polocomm.com\/sr\/corpo-branding\/","title":{"rendered":"KORPORATIVNI BRENDING + ISKUSTVO"},"content":{"rendered":"
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Mi kreiramo budu\u0107nost\nvodec\u0301ih brendova<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Branding & Corporate Identity <\/h3>


\nKroz izradu i analizu brending elemenata, usmeravamo Vas ka boljem izra\u017eavanju jedinstvenosti i autenti\u010dnosti Va\u0161eg biznisa. <\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Brendiranje kompanija, proizvoda i usluga<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\"moon,<\/figure>
Postavka identiteta brenda<\/h5><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Osmi\u0161ljamo identitet i ton obra\u0107anja kojima \u0107e Va\u0161 brend direktno i adekvatno komunicirati sa odgovaraju\u0107om publikom<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\"moon,<\/figure>
Pozicioniranje brenda na tr\u017ei\u0161tu<\/h5><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Identifikujemo i isti\u010demo specifi\u010dne karakteristike Va\u0161eg brenda kako biste obezbedili konkurentsku prednost na tr\u017ei\u0161tu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\"moon,<\/figure>
Strate\u0161ko rebrendiranje<\/h5><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Procenjujemo postoje\u0107e atribute Va\u0161eg poslovanja i sugeri\u0161emo unapre\u0111enja koja \u0107e dovesti do bolje komunikacije i prodaje.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Usluge brendiranja i korporativnog identiteta koje nudimo uklju\u010duju:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\u25cf Definicija ciljne publike\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\u25cf Izrada konkurentske i tr\u017ei\u0161ne analize\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\u25cf Postavka li\u010dnosti brenda (brand personality)\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\u25cf Kreiranje vizuelnog identiteta brenda\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\u25cf Redefinisanje i rebrendiranje klju\u010dnih elemenata biznisa\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\tZaka\u017ei konsultacije<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\u0160ta zna\u010di imati dobar brend?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Kvalitetno brendiranje podrazumeva vi\u0161e od upe\u010datljivog logotipa i atraktivnih boja. Dobar brend, pre svega, mora imati jasno definisanu ciljnu grupu, viziju i USP (unique selling point).<\/p>

Pravilno izgra\u0111en brend odlikuje i vizuelni identitet koji podr\u017eava njegove ciljeve, kao i jasan, prepoznatljiv ton obra\u0107anja dosledno sproveden na svim kanalima gde se pri\u010da brenda komunicira.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Benefiti ciljanog brendiranja<\/h2><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u0160ta kompanije kao \u0161to su Apple, Starbucks i Amazon i \u010dini tako popularnim i uspe\u0161nim? Od logotipa i slogana do tona komunikacije, identiteti ovih brendova su upe\u010datljivi, prilago\u0111eni ciljanim publikama i konzistentni.\u00a0<\/p>

Strate\u0161ko brendiranje je stavka koja je apsolutno klju\u010dna za svaki biznis koji te\u017ei da raste i napreduje. Evo \u0161ta kvalitetno brendiranje \u010dini za Va\u0161e poslovanje:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Pru\u017ea jasnu sliku o Va\u0161em biznisu, \u010dine\u0107i ga prepoznatljivim;<\/p>\n <\/div>\n \n

\"\"<\/figure> \n <\/div>\n <\/a>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\u201cGa\u0111a\u201d pravu ciljnu grupu, \u0161to uve\u0107ava \u0161ansu za ostvarivanje profita;<\/p>\n <\/div>\n \n

\"\"<\/figure> \n <\/div>\n <\/a>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Stvara emocionalnu vezu izme\u0111u kupaca i usluga ili proizvoda koje nudite;<\/p>\n <\/div>\n \n

\"\"<\/figure> \n <\/div>\n <\/a>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Inspiri\u0161e lojalnost klijenata i potro\u0161a\u010da;<\/p>\n <\/div>\n \n

\"\"<\/figure> \n <\/div>\n <\/a>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Daje kredibilitet Va\u0161em poslovanju.<\/p>\n <\/div>\n \n

\"\"<\/figure> \n <\/div>\n <\/a>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Udru\u017eite se sa timom sa iskustvom\nu domenu korporativnog brendiranja<\/h2><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\n\t\t\t\t\tPitajte nas\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

We future-proof leading brands Branding & Corporate Identity We help you express the authenticity of your business through actionable strategy and purposeful branding. Branding for companies, products, and services Brand Identity We shape your brand voice and visual identity to adequately communicate your values and offer to appropriate audiences. Brand Positioning We identify and emphasize […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-865","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/polocomm.com\/sr\/wp-json\/wp\/v2\/pages\/865","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/polocomm.com\/sr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/polocomm.com\/sr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/polocomm.com\/sr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/polocomm.com\/sr\/wp-json\/wp\/v2\/comments?post=865"}],"version-history":[{"count":86,"href":"https:\/\/polocomm.com\/sr\/wp-json\/wp\/v2\/pages\/865\/revisions"}],"predecessor-version":[{"id":2742,"href":"https:\/\/polocomm.com\/sr\/wp-json\/wp\/v2\/pages\/865\/revisions\/2742"}],"wp:attachment":[{"href":"https:\/\/polocomm.com\/sr\/wp-json\/wp\/v2\/media?parent=865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}